vmrqlc.matthewgrim.es1 · ChoosePick two startups. Contrasting ones work best: different sectors or different stages.
2 · ReadOpen the links on each card. Company sites tell you what they claim; press tells you what others saw.
3 · ProfileScore each startup on the six VMR questions below and be ready to defend your call.
The six VMR questions
Value
Scale of benefit
Transformational, high, moderate or low impact? Would it disrupt an industry or serve a niche?
Value × Risk
Scope of adoption
How big is the market? Global and cross-industry, or regional and confined to a vertical?
Value × Maturity
Time to value
How long until meaningful returns: profitability, mainstream adoption or acquisition? What barriers lie ahead?
Maturity
Current maturity
Proof of concept, early commercialisation or real traction? How stable is the product today?
Risk
Support
Which investors, partners, customers or institutions back it? How strong is that network?
Maturity × Risk
Capabilities
Prior successes, patents, technical depth or partnerships it can draw on to grow faster?